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Productized services are standardized services sold at a fixed price and scope. Rather than providing custom solutions for each client, businesses offer a packaged service with clearly defined deliverables, scope, and price.
This model has several benefits. For the business, it simplifies the sales process, makes project management easier, and can lead to scale more efficiently. For the customer, it provides transparency and reduces the risk associated with traditional service-based businesses.
However, productized services are not without challenges. The biggest one is finding a service that can be standardized and still provide value to a broad range of customers. It may also be harder to differentiate from competitors.
Despite these potential challenges, the advantages of productized services make them an attractive option for many businesses. They can be a powerful way to leverage expertise in a scalable, efficient way.
So, if you're considering starting a business or looking for ways to scale your existing service business, productizing your service may be worth considering.